LowTides Ocean Products Announces Collaboration With Iconic Fashion Brand Laura Ashley
LowTides Ocean Products Announces Collaboration With Iconic Fashion Brand Laura Ashley
NJ Based Sustainable Beach Gear Company Partners With British Style Icon on Exclusive Prints for Season 3’s Line of Sustainable Beach Chairs, Towels, and Blankets
RED BANK, NJ (May 23, 2022) – Laura Ashley and LowTides Ocean Products announces their collaboration for sustainable and stylish beach gear. The iconic brand with an almost 70 year history in the fashion industry has partnered with LowTides Ocean Products for the first time with their exclusive, limited-edition collection, launching May 23, 2022 online at www.lowtidesop.com, in select retail stores nationwide and at www.lauraashleyusa.com.
The Laura Ashley x LowTides collaboration is a celebration of effortless coastal style. With heritage prints, bold stripes, and colourful designs, the collection highlights the global brand’s signature prints and commitment to more sustainable developments. Low Tide Ocean Products, a family-owned, New Jersey based company, is excited to offer its eco alternatives for beachgoers with nostalgic and playful prints from Laura Ashley - Britain’s beloved fashion and lifestyle brand. The product line will feature LowTides high-end beach chairs built with upcycled ocean plastics as well as towels and beach blankets made from REPREVE® post-consumer recyclables.
“By collaborating with LowTides, we can expand our sustainable offerings to include beach and outdoor products made of ocean-bound plastics,” says Penne Cairoli, President of Laura Ashley, Inc. (Americas). “LowTides captured the essence of Laura Ashley and incorporated our signature prints in a truly innovative collection.”
Both romantic and feminine, Laura Ashley’s quintessential style is characterized by fanciful designs, florals, and geometric patterns. The world-renown line began in 1953 and is self-named for the Welsh fashion icon and founder. Laura and her husband Bernard began printing small textiles from their kitchen table. The designs quickly flourished and today, Laura Ashley can be found in over 18,000 retail doors in North America bringing its British flair and sophistication to the US and its seaside.
“The Laura Ashley brand has made an indelible impression on the US fashion industry. Most people I know, myself included, grew up with clothes, beds, and walls adorned with their prints. Their practice of quality and style-led products is one that LowTides emulates. In creating each item, we push the limits on upcycled material aiming to reimagine beach chairs and beach accessories as stylish, personable, and sustainable,” reflects Elizabeth Ackmann Co-Founder and Marketing Director.
Now, in its third season, LowTides Ocean Products has prevented over 24,000 lbs. of plastic from entering the oceans. Their modern beach chairs, towels, and apparel are made with upcycled ocean and recycled plastics and are available on their website as well as several participating retail stores in Delaware, Florida, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Rhode Island, South Carolina, and Virginia.
About Laura Ashley: Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including women’s fashion and accessories, and children’s apparel, and home furnishings and accessories. For additional information, visit www.lauraashleyusa.com.
About LowTides: Founded in 2019, LowTides is the brainchild of Jersey shore native, Brenton Hutchinson, to preserve the beauty of the ocean for future generations. LowTides Ocean Products line of stylish beach chairs is built with ocean plastics. For more information, visit www.lowtidesop.com or visit @lowtidesocean on Instagram.
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