Take this iconic Laura Ashley heritage print to the beach and leave the sand. Each high-performance sand-free Sweet Alyssum Eco Beach Towel is made with 24 recycled plastic water bottles (about 1lb). Spun from recycled PET yarn, the soft waffle texture holds twice its weight of water and can dry in half the time of standard towels.
Laura Ashley x LowTides collaboration is a celebration of effortless style. With heritage prints, bold stripes and playful designs, the collection highlights the global brands commitment to sustainable fashion. The world-renown line began in 1953 and is self-named for the Welsh fashion icon and founder. Working alongside her husband, Laura began printing small textiles from their kitchen table. The designs quickly flourished including headscarves—a trend sparked by Audrey Hepburn in the film Roman Holiday. Today, Laura Ashley can be found in over 18,000 retail doors in North America bringing its British flare and sophistication to the US and its seaside.
Exclusive use for Laura Ashley x LowTides Ocean Products
©2022 Laura Ashley Inc. All Rights Reserved.
H20 BOTTLE COUNT
24 plastic water bottles were recycled and transformed into this soft towel.
80% recycled PET yarn / 20% Polyamide
Size: 160 x 80cm
Sand-free, rapid-dry, compact and light, ultra-absorbent